Recent reports have shown that 58 % of website visits have come from mobile devices in the previous year surpassing desktop usage for four years continuously. About 42 % of the total time spent over the internet is on mobile devices. By the above number, you should have got the point of why I mentioned them here. If not I would suggest that your company needs a mobile app development strategy. The question arises whether to go for a mobile app or a mobile website.
At first glance, you may think that there’s no such difference of having a mobile website or a mobile app. But they both are different in any sense. If you’re to choose any one medium you need to look at different factors which include target audiences, cost and what’s your objective. In order to make your task easy you need to figure out where you should put your efforts on. We’ve broken down how different options can influence the user experience.
Native mobile apps are for some particular platforms, such as iOS or Android. A client downloads and introduces mobile apps on their phone. Native apps offer a quicker and increasingly responsible experience as compared to mobile websites.
Impacts on User Experience
Ways to engage more users
Rather than looking at the same text and images as a website, apps can integrate features that allow users to interact with specific components of the app. For example, Instagram users can view images on the website, but can’t upload them without the app.
Mobile apps allow users to set up their preferences from the time app is downloaded users can customize it according to their comfort and as per their requirement. Apart from these apps can also keep a track of the visitors’ engagement and use it as a medium to offer customized service/experience for the users making the application progressively valuable to the users using them.
Apps also enable organizations to send custom-made communication to the users depending upon their interests, location, usage behavior, and more.
As per different surveys, it was noticed that the more customized notification user gets the more they become loyal to the app and have a positive attitude towards it. This acts as a boosting tool for engagement, open-rate, and conversion rates. Customized application. Users are likely to get the most out of your application after customization.
Ability to Work Offline
Mobile apps can run without an internet connection as well. Although numerous apps require internet connectivity to function the apps which run even if the internet is turned off are the real gem. This allows users to work in an application from anywhere, anytime regardless of connection of the internet.
Mobile apps generally offer users a more intuitive user interface, making it easy to complete tasks. This enables users to become more immersed in the mobile experience. Responsive websites can’t provide the functionality users are looking for.
Leverage Device Capabilities
Have you ever seen, mobile apps requesting access to some built-in features such as camera, location, and GPS? It’s so because apps need these data in order to provide you with a customized experience. Leveraging device capabilities allows offering an enhanced, more convenient user experience.
Websites that get fitted within eery screen sizes are known as a responsive website. Moreover, a responsive website is a tailor-made version of a normal website which is specifically used in the mobile.
Impacts on User Experience
We all know mobile apps are restricted to perform on 2 platforms (iOS or Android). However, a responsive mobile site can be accessed from anywhere regardless of which operating system it is running on, as long as the users have access to the internet. But the internet connectivity needs to be fast in order to gain the best mobile experience, regardless of what you’re using (a mobile app or a mobile website).
On the other hand, websites are free to access and users needn’t pay any amount whereas some mobile apps are there in the App Store and Google Play Store that need some amount to get them installed on your phone.
No need to update
Unlike different mobile apps, users needn’t install an updated version of a mobile website because it is done from the backend so that users can directly jump on to enjoy an enhanced experience. Websites are comparatively easy when it comes to fixing bugs and support, users won’t notice the process actually. On the contrary, the mobile app needs to get updated by the users themselves to enjoy new features.
Cost-effectiveness is more a greater degree of advantage for business instead of having an impact on the user experience. Depending upon its complex nature, an intuitive mobile website can be more cost-effective than mobile app development. Cost is a vital factor that needs to get considered, particularly in the event that you need your application to have a presence over the different platforms on the internet.
What to choose?
Looking at the numbers, mobile applications are favorable. A report from NewsZoo has disclosed that in the previous year the mobile application industry generated revenue of 92.1 billion across the globe. While the same report also forecasted that this amount will leap up to 139.6 billion which is 50% of the current figure by 2021.
It is expected that there will a vast increment on the number of smartphone users, the number might go up to 3.98 billion by 2021 worldwide. While the first-time app download went up to 100 million in the previous year (2018). There’re a lot of monetary benefits associated with mobile app development services.
However, the correct decision relies upon your business goals. If you’re looking to offer mobile-friendly to a wide scope of individuals, at that point a mobile website is presumably the best approach. In case you are looking to connect better, want to interact with them or communicate with your users you need a mobile app as it is the best option to fulfill these objectives.
In several cases, you are likely to choose from a mobile app development or a mobile website development. If done them correctly, both can be a strategic and valuable choice. So when it comes to your brand’s mobile strategy, it’s not a question of a mobile website or an app, but perhaps a two-pronged approach.
About The Author
Rishaj is a new-age content strategist, having strong sense towards written web material needs. He finds his middle ground in learning about new dominating technologies for businesses. Steering with an aim to help businesses find solutions to their queries with the relevant pieces of information.
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